A birth, brand
United Kingdom Royal Elizabeth EILISHA wallpaper the wall cloth, old United Kingdom Royal brand, was founded in 1880, is the wallpaper industry an important milestone in the development of the world. Committed to the wallpaper design development and wide dissemination of the culture of #. Over more than 300 stores around the world, thousands of elite wallpaper consultants and designers providing professional services to customers. As the first domestic research and development, design, production and sales of decorative wallpaper the wall cloth enterprises, attaches great importance to fabrics and colours, Royal Elizabeth craft, style of the overall product development and design. After more than 100 years of rapid development, has given birth to unique culture of Royal wallpaper, and gradually formed a unique ten-style series in the industry. Royal Elizabeth is the industry's first wallpaper brands of import management mode of chain stores, in recent years, with excellent products, marketing innovation and strive to perfect wallpaper fabric effect interpretation, a rise in the status of the brand, development of chain stores very quickly.
| Four, brand positioning
Long-standing international Royal brand, after more than 100 years of rapid development, has given birth to unique culture of Royal wallpaper, its brand positioning are also market recognition and peer recognition, "with its highest popularity and EILISHA personality, wallpaper, the Royal brand in the industry. ”
"Has high visibility" is refers to to do global luxury wallpaper brand in the of Royal brand; "has EILISHA personality" is refers to this brand can hosted EILISHA of history and culture; "wallpaper industry" is refers to: we to own qualified of development range; "Royal brand" is refers to: originates from Europe of stunning design, by virtue of its unique of Royal wallpaper culture and luxury of style has been leads wallpaper industry of trend.
"Eilisha" brand story:
Antonio Mattir was born in United States Michigan Detroit noble families of English descent, was born in 1855 he have both United Kingdom and United States immigration of descent, who is a second generation British descent Mattir, fashion talent from the age of 4 he started printing, growing up he kept betting passion for wallpaper and the wall cloth aesthetics. In the 1770 of the 18th century, after he graduated from high school, successfully entered New York's Parsons School of design studies.
In order to deepen the understanding of the concept and presentation of beauty, Mattir in College after graduation to go to United Kingdom to learn painting with the local aristocratic woman Eilisha. Sui free love. During that chenqian process, extending out belongs to his unique sense of fashion, we laid out his beautiful taste and stick. Finally, in 1880, United Kingdom, Mattir lovers name pioneered their own brand "Eilisha" wallpaper the wall cloth stores, has also become a new generation of designers in the spotlight of a new star. In 1881, Mattir Deng wallpaper wall exhibition in London for the first time, one filled with the elegant luxury of a mestizo aesthetics with top fashion sense was born here. After "Eilisha" flagship store set up, each quarter contribution belongs to him alone one of design excellence, become the wallpaper industry an important milestone in the development of the world.
In 1896, the "Eilisha" opens up first base for Asia, to Tokyo as a starting point, established Asia's first wallpaper the wall cloth flagship stores throughout Japan in "Eilisha" wallpaper storm ring!
When all Japan basking in the "Eilisha" in addition to wallpaper the wall cloth of Royal luxury, this "Royal storm" in fact have only just started to hit volume. Japan Isetan Department store, looking at this great opportunities, immediately to make the trip and United Kingdom Royal Elizabeth wallpaper the wall cloth company reached an agreement authorized by ailunbiya wallpaper company researching and manufacturing "Eilisha" branded wallpaper the wall cloth of the same name. In 1898, Japan's "Eilisha" was born.
In this "Royal storm" under the more worse, "Eilisha" craze spread into Asia, as distinct from other wallpaper the wall cloth brand of minimalist design, rich luxury mystery with a subtle elegant "Eilisha" start at home packed market gorgeous blooms. In 1982, China, the largest wallpaper manufacturer established, specializing in "Eilisha" brand wallpaper the wall cloth.
Art bloom, taste and enjoy. After more than 100 years of rapid development, "Eilisha" has given birth to unique culture of Royal wallpaper, and gradually formed a unique five major styles of products, products are exported to Italy, and France and the United Kingdom and the United States, and Germany, and Canada, and Turkey, and more than 60 countries and regions such as Hong Kong, become an international top brand Royal wallpaper.
Charm of the art, the beauty of life, United Kingdom Royal Elizabeth wallpaper the wall cloth shows the distinguished artistic taste. "Eilisha" is the "Royal brand" luxury brand, the most important, but also one of the most prestigious.
"Eilisha" create a fashionable life, show the Royal style, noble and elegant, for King zenghui!
Guangzhou decoration material company's websites and brands in Europe: EILISHA United Kingdom Royal Elizabeth · wallpaper the wall cloth